Two 15-second spots are scheduled to run on TV, including fall football telecasts, with social media support across TikTok, Snapchat, Twitter and Meta properties, with additional support on YouTube, Spotify and Pandora radio. (There’s no truth to the rumor that Jack Box is Hamill’s father.) Jack in the Box said the agency’s creative work is grounded with the W.W.J.B.D. The agency first introduced the Jack Box character in 1994 before parting ways in 1997.įrom a strategic standpoint, TBWA is on a quest to restore the legacy of Jack Box as CEO. It marks the first time the agency has worked for the brand since 1997. The ad campaign featuring a celebrity with an authentic connection to the brand was created in collaboration with ad agency TBWA\Chiat\Day Los Angeles. “I have grown up with you,” says a young woman in the video, as we feel the emotion of fandom. The customers not only get their food, but also a selfie, autograph and conversation with the cultural icon. Then, the confusion turns into joy as patrons recognize who was taking their order. The video shows unsuspecting customers at the drive-up speaker only to hear a clown voice say, “Welcome to Jack in the Box. In the video, Hamill, now aged 70, resumes his role at the drive-thru window and recreates the same clown impression that got him canned more than 50 years ago.
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